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How to learn copywriting skills for free

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As a copywriter, it can be all too easy to fall into the trap of producing repetitive content that may end up feeling stale. For this reason, it’s important to continuously develop your skills. Not only will this help you become better at the more technical aspect of writing, but it can boost creativity, expand your dictionary and refine your writing style. Even better? You’ll be on top of your game, acquiring many methods that will develop and hone your content writing, shining a light on current trends and successful ways of writing. For freelance writers, this is particularly important. Below we take a look at how you can learn content writing skills for free, and in turn, increase the chances of securing higher paid work, new clients and exciting job opportunities. Read on to find out all you need to know. Check out your competition As a copywriter, having a refined tone of voice and recognisable style is the key to success. The best way to know how to direct your copywriting style...
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How to write website content for SEO: everything you need to know

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  When you are building a website, the large, blank spaces can look intimidating if you are not used to producing online content. The quality of the content depends on the way in which you are able to convey the aims of your company. The website copy is your constant spokesperson, and often the first impression someone sees of your organisation. This is the primary function of your website content, but you can make your copy work twice as hard for you if you ensure that it is search engine optimised. This essentially means that it is as easy for search engine algorithms to read as it is for your human readers. Writing SEO content is a real skill. It takes time and practice to write copy which is search engine optimised without this being obvious to the untrained eye. The steps below will show you how to write website content which works in both ways. How to write website content If you are new to writing website copy, it’s important to sit down and form a plan before you start. Hav...
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The ultimate guide to persuasive online copywriting

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Most of us would agree that we want our content to be persuasive. But it’s often easier said than done. In this blog post, we take a look at what exactly persuasive online copywriting entails and how you can learn the skills. What is persuasive online copywriting? It might sound self-explanatory, and it is. Persuasive online copywriting is the art of crafting copy that is so compelling and on-target that the intended reader can’t help but take action. The desired action may be in the form of signing up to receive more information, making a purchase, or taking up a free trial. A persuasive copy doesn’t have to be written perfectly (though it does help), but typically it does need to convey a few technical and stylistic essentials that can tap into your reader’s motivation. Essentially, at the heart of persuasive copy is  conversion. What is conversion? ‘Conversion’ in marketing terms means getting the reader of your copy to become a customer (or consent to become a part of your data...
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What do great copywriting samples look like? How to get started (Step by Step)

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    “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett Getting started as a copywriter can be tough, in part because it’s a huge business with beginners and pros alike. Like any great writer, you’ll need experience, but this isn’t always easy to find. That’s why writing great copywriting samples is one of the best things you can do. An effective way to get hired as a copywriter, writing a sample is incredibly simple: you identify a copywriting job you’d like to do, and then you write a piece of copy that’s very similar to what that brief asks for. With this in mind, let’s take a look at how to get started – we’ve listed some of our favorite examples of great copywriting as well to help inspire you. Great copywriting samples: where do you start? 1. Create a brief It’s incredibly difficult to write a copywriting sample when you’ve got nothing to go on. Therefore, we believe the best way to start is to come up with your own b...
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